Terminology
Glossaries
| Term | Definition |
|---|---|
| Gated Content | Any online material (e.g., articles, videos, whitepapers) that requires users to fill out a form or take some action before accessing it. |
| Google Search Console | A free tool by Google to help site owners monitor, troubleshoot, and manage their website’s appearance in Google search results. |
| Information Systems (IS) | The combination of hardware, software, data, procedures, and people in combination with networks used to collect, process, and manage data for a business. Examples include website hosting, customer relationship management (CRM) systems, and enterprise resource planning (ERP) software. |
| Marketing Strategy | A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. |
| Online Behavior | The array of actions and manners exhibited by internet users, including website preferences, social media interactions, and online shopping habits. |
| Online Services | Web-based services used by businesses to operate and manage their online presence, including website hosting, email marketing platforms, and cloud-based software tools. |
| Organic Traffic | Visitors who find your website through unpaid search engine results, as opposed to paid advertisements. |
| Organizational Alignment | Ensuring all aspects of a business, including resources, processes, and goals, are in harmony to support strategic objectives. |
| Performance Metrics | Key indicators used to measure and evaluate a business’s financial, operational, and customer-related performance. |
| Process Automation | The use of technology to automate repetitive tasks in business, such as invoicing, customer follow-ups, and data entry. |
| Process Optimization | The practice of improving business workflows and systems to increase efficiency and reduce waste. |
| Psychographic Profiling | The study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond demographics to look at the psychological aspects influencing consumer behavior. |
| Risk Assessment | The process of identifying, analyzing, and preparing for potential internal and external risks that could impact a business. |
| Search Engine Indexing | The process by which search engines organize information from websites to serve relevant results in response to search queries. |
| Shared Hosting | A hosting environment where multiple websites share the same server resources, offering an affordable solution for small websites. It comes with limitations in terms of performance and scalability. |